Your website
Make your website easier to enquire through.
Small, practical changes that help a potential customer take the next step.
Say what you do immediately
Visitors should be able to tell what services you provide and where you work without searching through your site. Give important services their own clear explanations. Use the language a customer would use when asking for help.
Help people trust what they are seeing
Show genuine project photographs, accurate qualifications and honest descriptions of your process. Only publish testimonials you have permission to use. Evidence of real work is more useful than a vague promise to be the best.
Make the contact route obvious
Use clear buttons such as “Ask about your project” or “Make an enquiry”. Repeat them at sensible points after useful information. A phone-friendly form should have visible labels, appropriate input types and a clear explanation of what happens after submission.
Ask for useful information
Name, company, email and phone make a practical starting point for a business enquiry. Keep extra questions relevant and clearly mark optional fields. Do not force someone to write a detailed project brief before they can ask an initial question.
Test it as a customer would
Open the site on a phone, follow the route to a service and try the contact form. Check required fields, error messages and confirmation. A form that looks good but fails silently can waste the attention your marketing worked hard to earn.
Let’s apply this to your business.
We’ll help you decide what makes sense for your services, your area and the work you want more of.
Talk to our Leeds team