Microsoft Bing Ads · Reach another search audience
Your customers do not all search in the same place. Microsoft Advertising can help your business appear on Bing and its search network, with campaigns built around the services and areas that matter to you.
“local joiner for fitted wardrobes”Illustrative customer journey · Explore additional search demand
You want to test additional search demand, particularly alongside an existing Google Ads campaign.
Why your business needs it
Google does not have to be your only route to search customers. Microsoft Advertising lets you test demand through Bing search campaigns, with the same focus on the service, the location and whether the enquiries are worth your time.
If you already use Google Ads, Bing offers another route to assess. We start with your strongest service priorities and establish whether there is enough relevant activity to make the channel useful for your business.
Office cleaning, specialist inspections and property maintenance need different explanations from domestic services. We can build adverts and pages around the buyer’s actual task, premises or equipment, and the information needed for an initial discussion.
Bing is not automatically cheaper or better. Search volume, competition and lead quality vary. We review Microsoft campaign settings, available network options and search terms, then judge the channel using its own costs and outcomes.
The evidence behind the opportunity
These independent findings show where people spend their attention and how they research businesses. Here’s what that means for yours.
Your reputation needs to be visible. An honest review process helps prospective customers see the experiences behind your promises.
US consumers · BrightLocal, 2026Good reviews can open the door. Clear services, useful project examples and an easy enquiry route help you make the next impression count.
US consumers · BrightLocal, 2026Keep earning and requesting honest feedback as you complete work, so your online reputation reflects the business you run today.
US consumers · BrightLocal, 2026Audience figures show platform use, not advertising reach or local buying intent. US survey findings are labelled separately. Our explanations apply the research to marketing; these are not promised results. Read the original sources and methodology.
What we do
We look at search demand and whether Bing fits your services. A smaller audience is only useful if it can bring the right customers.
We can use an existing campaign as a starting point, then review settings, keywords, adverts and tracking specifically for Microsoft Advertising.
Location settings, service keywords and exclusions help keep the campaign relevant. Search network and placement reporting inform ongoing decisions.
We compare spend, lead quality and business outcomes. We do not assume Bing will always be cheaper or perform better than another channel.
Picture it in your business · illustrative example
You want conversations with local businesses about regular office cleaning. A general advert can mix those with one-off domestic enquiries you are not prioritising.
Build around office cleaning, your coverage and the premises you can service. Review searches and relevant exclusions.
Use a commercial page describing the initial discussion, site assessment and information needed for a suitable proposal.
Track business enquiries and follow their progress. Review the campaign alongside other channels before deciding whether to expand.
The objective: establish whether another search channel can contribute worthwhile commercial enquiries to your marketing. This is an example approach, not a client case study or a forecast.
What your plan can include
We agree the scope around your starting point and priorities. You will understand what we are working on and how it supports the enquiries you want.
Test another route to your customers. Keep the decision grounded in results.
Talk through my optionsKnow what’s working
We agree what success means before the work starts. Then we review the numbers alongside what you’re hearing from real customers.
Make your marketing work together
Show up for the right jobs, in the right places, with a website that turns interest into enquiries.
Explore Local SEOUseful articles, real project stories and timely updates, planned around your customers and your trade.
Explore Automated blogs & newsSearch campaigns built around the services people need, in the places you actually work.
Explore Google AdsSometimes individual clicks cost less, but that is not guaranteed. Cost per worthwhile enquiry matters more than the price of a click.
Often, yes. Importing can save setup time, but the campaign still needs checking and adapting for Microsoft Advertising.
No. We recommend testing it when your services, audience and resources make it a sensible option.
No. Costs and results depend on the auction, service and campaign. We assess the actual cost of suitable enquiries rather than using a blanket claim about cheaper clicks.
It can provide a useful starting point, but needs a Microsoft-specific review. Settings, network distribution, tracking and actual searches must be checked instead of assuming an imported campaign is ready.
Only if the business case supports it. We consider your services, visibility and resources, then explain the most sensible starting point. You do not need another channel simply for the sake of having one.
Start with a conversation
Tell us which jobs you want more of, where you work and what is holding you back. We’ll talk through a practical next step, in plain English. You do not need to know whether the answer is SEO, content or advertising.
Better over a brew?
You’re always welcome in Leeds.