Evidence, in the open
The figures on this site are industry context. They are not our client results, promises of performance or UK trade-specific benchmarks. Sources checked on 27 October 2026.
Ofcom’s official summary, published 10 December 2025, reports Google Search use by 82% of UK online adults and around 3 billion UK Google searches a month.
The full Online Nation 2025 report uses Ipsos iris audience measurement. The reach figures relate to UK online adults aged 18+ in May 2025. They are not the proportion searching for tradespeople, a local search volume or the share you could reach with an advert.
BrightLocal’s Local Consumer Review Survey 2026, published 11 February 2026, surveyed a representative panel of 1,002 US adults through SurveyMonkey.
These are self-reported US consumer behaviours, not measured UK trade conversion rates. They help illustrate why reputation and a useful website belong in the same customer journey. They do not prove that any particular campaign will deliver more enquiries.
Consumer Search Behavior research, published 29 April 2025, surveyed 1,000 US consumers. It reports that one in five use maps directly for local searches, and 85% consider contact information and opening hours important when researching a local business. This is US research, not a UK benchmark.
We do not use a universal return-on-ad-spend figure as a forecast for your campaign. Demand, competition, the advert, the landing page and your follow-up all affect the outcome. We agree what constitutes a suitable enquiry and review actual costs and job outcomes with you.
Paying for adverts does not improve unpaid search rankings. Google’s guidance on choosing an SEO explains the separation between advertising and organic search.
Google Search Central’s people-first content guidance supports a focus on usefulness, accuracy and genuine expertise. It does not promise better rankings merely because a business publishes frequently or uses automation.
Our automated content service uses a planned review and publishing workflow. Technical claims need appropriate review, and articles should add value for the people reading them.
Illustrative searches and content ideas on this site are labelled as examples. Stock photographs represent the trades we work with; they are not presented as owt digital clients, staff or completed projects. The Leeds waterfront photograph shows our home city, not our office.
Joiner photograph: Tima Miroshnichenko on Pexels. Leeds waterfront: Tejas Kamble on Pexels. Metalwork photograph: Unsplash.