Paid advertising · Put your business in front
Paid advertising gets your business in front of a chosen audience. We plan, build and manage campaigns across Google, Meta and Microsoft Bing, with clear spending limits and a focus on genuine enquiries.
Search. Discover. Enquire.Illustrative customer journey · Create more opportunities to win work
You want to reach more potential customers and can respond to new enquiries promptly.
Why your business needs it
Waiting for the phone to ring gives you very little control. Paid advertising lets you actively promote particular services in particular areas, with an agreed spend and a clear way to assess the enquiries. The important question is whether it brings opportunities worth following up.
You might want boiler installations, larger landscaping projects or recurring office cleaning. We build the campaign around those priorities instead of promoting every service equally. That focus connects the advert, the landing page and the enquiry.
Google and Bing search campaigns can reach people actively looking for a service. Meta advertising can introduce your work to people browsing Facebook and Instagram. Urgent repairs and considered home improvements need different messages and expectations.
A cheap enquiry is not necessarily useful. We review location, service fit and your feedback alongside campaign costs. If a campaign brings the wrong conversations, the targeting, message or page needs attention before simply putting more money behind it.
The evidence behind the opportunity
These independent findings show where people spend their attention and how they research businesses. Here’s what that means for yours.
If your next customer searches for the work you do, being easy to find is your first opportunity to win their attention.
Ofcom · May 2025 audience dataSocial platforms give you another place to show your work and introduce your business before someone starts asking for quotes.
Combined reach · Ofcom, May 2025Good reviews can open the door. Clear services, useful project examples and an easy enquiry route help you make the next impression count.
US consumers · BrightLocal, 2026Audience figures show platform use, not advertising reach or local buying intent. US survey findings are labelled separately. Our explanations apply the research to marketing; these are not promised results. Read the original sources and methodology.
What we do
Google and Bing can reach people actively searching for your services. Meta can introduce your work to people on Facebook and Instagram. We recommend the mix that suits the job.
We agree priority services, locations, working hours and available capacity. Targeting and exclusions help reduce irrelevant clicks, although no platform makes every visit a perfect match.
An advert needs a useful destination. We align the message, landing page and enquiry form so people understand the offer and can contact you easily.
We review search terms, adverts and lead quality. Your feedback on enquiries helps us see beyond clicks and focus spend on opportunities that could become profitable work.
Picture it in your business · illustrative example
Suppose your team can take on more bathroom installations, but you keep receiving small repair enquiries. Buying more general traffic is unlikely to solve that mismatch on its own.
Agree the installation services, realistic travel area, capacity and information needed to decide whether an enquiry is suitable.
Choose the platform, write a specific advert and send visitors to a bathroom installation page with genuine examples and a clear enquiry route.
Review which contacts become suitable leads, receive a quote and turn into booked work. Feed that learning back into the campaign.
The objective: understand what it takes to generate relevant opportunities, then make informed decisions about where to focus next. This is an example approach, not a client case study or a forecast.
What your plan can include
We agree the scope around your starting point and priorities. You will understand what we are working on and how it supports the enquiries you want.
Make your advertising answer to the work it helps you win.
Talk through my optionsKnow what’s working
We agree what success means before the work starts. Then we review the numbers alongside what you’re hearing from real customers.
Make your marketing work together
Search campaigns built around the services people need, in the places you actually work.
Explore Google AdsFacebook and Instagram advertising that turns real work into a compelling reason to get in touch.
Explore Meta AdsA considered route to customers searching on Bing, with its own targeting, reporting and performance review.
Explore Microsoft Bing AdsPay per click. In search advertising, you generally pay when someone clicks your advert. Meta campaigns use different billing and delivery options. We explain the setup we recommend before you commit.
Ads can start reaching people once approved and running. Enquiries are never guaranteed, and a campaign needs testing and refinement to understand what works.
We set out access and ownership at the start. Our approach is to run campaigns in accounts your business owns, with clear reporting and visibility of platform spend.
No. We choose a starting point around your services, customer behaviour and resources. A focused campaign you can measure is more useful than activity across every platform without a clear reason.
Tell us which are unsuitable and why. Wrong area, wrong service and unrealistic expectations are different problems. We use that information to review search terms, targeting, creative and the page visitors see.
Yes. Tell us about capacity, seasonal priorities and changes to the work you want. We can review campaign focus and spending accordingly. Keeping us informed helps avoid promoting work you cannot currently take on.
Start with a conversation
Tell us which jobs you want more of, where you work and what is holding you back. We’ll talk through a practical next step, in plain English. You do not need to know whether the answer is SEO, content or advertising.
Better over a brew?
You’re always welcome in Leeds.