Paid advertising
Google, Meta or Bing: which platform fits your trade?
Search demand and visual discovery do different jobs. Choose the platform around your customers.
Google: respond to an active search
Search campaigns can reach people looking for a particular service. That can suit jobs where the customer already knows what they need, from a leak repair to an installation quote. The campaign needs relevant keywords, clear adverts and a useful destination page.
Meta: give someone a reason to consider you
Facebook and Instagram can introduce your work while people browse. Finished kitchens, fitted furniture and garden transformations can make strong visual stories. The audience may be earlier in its decision, so expectations and follow-up should reflect that.
Bing: test another route to search demand
Microsoft Advertising can reach users of Bing and its network. It can be worth testing alongside other search campaigns, but do not assume lower competition always means better results. Judge it on the quality and cost of the opportunities it creates.
Match the platform to the job
An urgent repair often has a different customer journey from a planned renovation. Think about whether people already search for the service or need to see what is possible first. Your photographs, website and ability to handle enquiries also affect the choice.
Start focused and review honestly
You do not need every channel at once. Choose a clear goal, agree limits and give the campaign a defined review process. Compare genuine enquiries and won work rather than treating impressions, clicks or likes as the final result.
Let’s apply this to your business.
We’ll help you decide what makes sense for your services, your area and the work you want more of.
Talk to our Leeds team