Search news & our take
Official announcements, explained for businesses with work to win. We separate what changed from what we think it means for your marketing.
Each post shows the announcement date, our publication date and its original source. This is a curated commentary library, not a live news feed.
Looking for the fundamentals? Read our guides ↗Google's September announcement adds reporting for searches made with images. Here is our practical take for businesses with visual work to show.
Dedicated reporting for generative AI search gives businesses more context. Understand what it can tell you and what it cannot prove.
A new official resource explains the foundations of visibility in generative AI search. Our take: start with the business information customers actually need.
Google's chart notes make it easier to record website changes. Here is how we would use them to make SEO reviews more useful.
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