Local SEO
Show up for the right jobs, in the right places, with a website that turns interest into enquiries.
A good fit: You want a stronger, more consistent presence in local search and are ready to build it over time.
Know who you're working with
Good questions.
Straight answers.
What we do, who we help and what working together involves. Start here if you want the full picture before a conversation.
What we can help with
One business. The right mix of services.
Automated blogs & news
Useful articles, real project stories and timely updates, planned around your customers and your trade.
A good fit: You have expertise worth sharing, but writing and publishing keep slipping to the bottom of your list.
Paid advertising
Focused campaigns on Google, Facebook, Instagram and Bing. Built around your services, your area and your capacity.
A good fit: You want to reach more potential customers and can respond to new enquiries promptly.
Google Ads
Search campaigns built around the services people need, in the places you actually work.
A good fit: People already search for the services you offer, and you want more chances to earn those enquiries.
Meta Ads
Facebook and Instagram advertising that turns real work into a compelling reason to get in touch.
A good fit: You want to introduce a service, showcase completed projects or reach people before they start searching.
Microsoft Bing Ads
A considered route to customers searching on Bing, with its own targeting, reporting and performance review.
A good fit: You want to test additional search demand, particularly alongside an existing Google Ads campaign.
Websites & landing pages
Clear service pages, genuine project stories and a straightforward enquiry journey, built around your business.
A good fit: Your current website does not explain the offer clearly, or you need a better destination for search, adverts and customer referrals.
Email marketing
Relevant email campaigns that support customer understanding, ongoing consideration and repeat business.
A good fit: You have an appropriate contact audience and useful information to share, but need a clearer plan for what to send and where it should lead.
What does owt digital do?
Owt digital provides SEO, paid advertising, automated blogs and news, websites and landing pages, and email marketing. We help trade, local service and specialist businesses explain their offer, reach relevant people and turn interest into worthwhile enquiries. The work is agreed around the business rather than a standard public package.
Who is behind owt digital?
Owt Digital is a trading name of Owt Yorkshire Ltd. We are based at Albion Chambers, Albion St, Morley, Leeds LS27 8DT, and work with businesses across the UK. Our public email is info@owtdigital.co.uk. Contact us to arrange a conversation or a visit.
Who are your services for?
Our focus is trade and service businesses, including plumbers and heating engineers, electricians, joiners, builders, roofers, landscapers, cleaners and specialist service firms. The relevant fit is the work you offer, the customers you want and your ability to handle enquiries. Our case studies also include specialist software and compliance businesses.
What is the benefit of bringing the services together?
Search and advertising help people discover you. Useful content explains the offer. A clear website supports the decision and enquiry. Relevant email can continue the conversation with an appropriate audience. Connecting those steps helps avoid a campaign that attracts attention but sends people to incomplete information.
Why choose owt?
Our approach is personal, based in Yorkshire and focused on understandable work. We start with your priority services and areas, explain the proposed plan and review enquiries alongside your feedback. Our named case studies describe delivered work. Where a commercial result is not published, we do not turn the project scope into an invented performance claim.
We tried marketing before and it did not work. What would be different?
Start by looking at what was tried, the intended outcome and the evidence available. The issue may involve targeting, the offer, the website, measurement, lead quality or follow-up. We discuss those factors before recommending more activity. Previous disappointment is a reason for a clearer brief and review process, not a guarantee that another campaign will succeed.
We are already busy. Is marketing still relevant?
It can be, if the goal is a better mix of work, visibility for a particular service or supporting future demand. If capacity is limited, the plan should reflect that. More enquiries are not automatically the right objective for a full diary.
Can you guarantee rankings, leads or revenue?
No. Search positions, enquiry volume, advertising returns and sales are not guaranteed. We can agree defined work and review measures. Competition, demand, your offer, availability and follow-up all influence the outcome.
How much does it cost and what are the terms?
We discuss commercial terms privately after understanding the scope. The website does not publish a price list, standard contract length, cancellation period or fixed service level. Those details must be confirmed in your proposal or agreement; they should not be guessed from general service descriptions.
How soon can we start?
Tell us your priorities and any target date. Timing depends on the agreed scope, available capacity, account access and approvals. An enquiry does not confirm a start date, deadline or availability. We confirm those details directly.
Will you need a lot of our time?
We aim to reduce the repetitive marketing work, but accurate inputs still matter. We need your services, coverage, approved project information and feedback on enquiries. Agree who approves content and specialist claims, how access is provided and how updates will be reviewed.
Do we keep control of our accounts?
Our approach is to run advertising in accounts your business owns, with access and ownership set out at the start. Website, content, platform and handover arrangements are confirmed in the relevant scope. Do not send passwords or private customer records through the initial enquiry form.
Do you build AI sales agents?
This website describes our marketing services and provides public knowledge downloads. Publishing that information does not itself deploy or train an AI sales agent. Any separate automation, integration or custom development requirement needs a discussion and an agreed scope.
What should I include in my enquiry?
Name, company, email and phone are required. Service interest and a message are optional. It helps to include your website, the services and areas you want to develop, the types of enquiry you want and any practical timing constraints. There is no need to provide confidential account information.
A useful first conversation
Tell us what good work looks like.
These questions help us understand your business. You do not need a detailed brief to get in touch.
- What does your business do, and which services do you want more enquiries for?
- Where do you work, and are there jobs or locations you do not cover?
- Who is your ideal customer, and what makes an enquiry suitable?
- What website, marketing channels and approved project assets do you already have?
- What is working, what has disappointed you, and how are enquiries recorded?
- What capacity and timing constraints should the plan account for?
- Who will approve business facts and specialist claims, and follow up enquiries?
Keep the information handy
Our public business reference.
Download our service explanations, FAQs, guides and sourced news in a reusable format. The files use the same content as these pages and include source links and dates.
Reviewed 29 October 2026. These downloads can be supplied to a knowledge tool; they do not train or connect an AI on their own.
Start with a conversation
Ready for a proper conversation?
Tell us which jobs you want more of, where you work and what is holding you back. We’ll talk through a practical next step, in plain English. You do not need to know whether the answer is SEO, content or advertising.
- A personal conversation about your business
- Clear recommendations, without the jargon
- A Leeds team you can meet in person
Better over a brew?
You’re always welcome in Leeds.